image hosting

another client question...

when we send out html emails should we host the images on our webserver or with you (the esp) ?

First, do you need to use images?

Test it out. Try a campaign with text only, formatted text and then with images. See which one has the best results. If you don't need the images to get your message out - then save them.

The answer to the question is, it depends.

Do you control your site? Can you ensure that that the images won't be moved, changed or deleted? Does your site have a fast, highbadwidth connection to the net?

If you answer yes to all of the above, then go ahead. Your place or mine it does not matter.

However, if you are not sure about the above, then host them with your ESP. It is safer.