Thursday, November 06, 2008

Twitter vs. CNN

It was amazing to watch the US elections. No matter which camp you wanted to win or where in the world you were, it was a historic event.

An amazing aspect of it for me was getting more interesting and relevant updates via Twitter and Facebook than listening to the journalists on CNN fill the air with fluff and show off fancy Star Wars/ Star Trek AV tricks to "beam" in people. The hologram of the Capitol was a little much...

People on the ground, in Grant park, providing updates. Real emotion. Real news. Really relevant.

In the battle to be the best in the media, isn't it all about relevance?

Web 2.0 has been touted as the traditional media killer, but until this experience, I had not wrapped my head around it.

When the networks lose their relevance, they lose their audience, their advertising revenue. They lose.

The "killer app" of web 2.0 may not be an app at all, just a shift in publishing power creating a new measuring stick for relevance.

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