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NAC Orchestra launches electronic newsletter - Technology and support provided by Ottawa-based Prospectics
March 21, 2007 - OTTAWA – Prospectics (www.prospectics.com), an Ottawa-based provider of online customer communications and lead nurturing technologies, today announced an exclusive contract with the National Arts Centre in which Prospectics will manage the NAC Orchestra’s customer communications activities through the timely delivery and distribution of its new electronic newsletter Prestissimo.
“Organizations are under increasing pressure to be more innovative in how they communicate with their patrons and very careful about how they allocate resources and funds,” said Chris Neil, president and founding member of Prospectics. “One way to maximize resources and increase customer touch is to minimize the use of paper and to automate the instant delivery of news and information. We are very pleased with this ongoing relationship with the NAC: they have creatively embraced technology to not only manage costs, but to improve their communications with patrons.”
“The NAC Orchestra will continue to provide its subscribers with the behind-the-scenes news of the Orchestra that they are used to receiving by mail. But this tool allows us to inform them about events and news at the NAC more immediately and more frequently. The electronic newsletter will be monthly rather than three times a year, allowing us to establish stronger relationships with our patrons,” said NAC Orchestra Communications Officer Jane Morris. “Prospectics is a catalyst in reducing costs and increasing our visibility – all without having an impact on our ticket prices.”
The first issue brought this immediate feedback from subscriber Li Ming Huang: ”I’m just writing a quick note to let you know that I much prefer the e-format. It not only saves trees, but also saves costs for the NAC, and is less work for me to dispose of once I finish my reading.”
With online newsletters and upcoming event information delivered in real time, NAC patrons can choose the type of information they receive. In addition to the newsletter for Orchestra subscribers, patrons can sign up to receive house programmes in advance, and for regular ebulletins. The Prospectics tool allows patrons to customize the incoming information. They can also immediately adjust their requirements through the Prospectics platform, as the tool is customizable to suit the diverse interests of the NAC’s valued customers.
About the NAC
The NAC is the only multidisciplinary, bilingual performing arts centre in North America, and one of the largest in the world, showcasing the best in Canadian talent and presenting exceptional performers from around the world. The organization was created by an Act of Parliament to be Canada's signature in the performing arts, and launched in 1969 as one of Canada's centennial gifts to its citizens.
About Prospectics
Prospectics is an innovative, Ottawa area based start-up. The Company delivers online customer communication and lead nurturing technologies in both full service and self service, hosted environments. Prospectics serves companies across North America allowing marketing teams to maximize their impact and minimize their investment. Working in a hosted environment empowers teams to rapidly implement solutions with out the need for internal IT resources or expensive hardware. Prospectics fuels growth and improves ROI for companies in the Internet age.
For more information please contact:
Chris Neil
chris@prospectics.com
(613) 220-0033
www.prospectics.com
“Organizations are under increasing pressure to be more innovative in how they communicate with their patrons and very careful about how they allocate resources and funds,” said Chris Neil, president and founding member of Prospectics. “One way to maximize resources and increase customer touch is to minimize the use of paper and to automate the instant delivery of news and information. We are very pleased with this ongoing relationship with the NAC: they have creatively embraced technology to not only manage costs, but to improve their communications with patrons.”
“The NAC Orchestra will continue to provide its subscribers with the behind-the-scenes news of the Orchestra that they are used to receiving by mail. But this tool allows us to inform them about events and news at the NAC more immediately and more frequently. The electronic newsletter will be monthly rather than three times a year, allowing us to establish stronger relationships with our patrons,” said NAC Orchestra Communications Officer Jane Morris. “Prospectics is a catalyst in reducing costs and increasing our visibility – all without having an impact on our ticket prices.”
The first issue brought this immediate feedback from subscriber Li Ming Huang: ”I’m just writing a quick note to let you know that I much prefer the e-format. It not only saves trees, but also saves costs for the NAC, and is less work for me to dispose of once I finish my reading.”
With online newsletters and upcoming event information delivered in real time, NAC patrons can choose the type of information they receive. In addition to the newsletter for Orchestra subscribers, patrons can sign up to receive house programmes in advance, and for regular ebulletins. The Prospectics tool allows patrons to customize the incoming information. They can also immediately adjust their requirements through the Prospectics platform, as the tool is customizable to suit the diverse interests of the NAC’s valued customers.
About the NAC
The NAC is the only multidisciplinary, bilingual performing arts centre in North America, and one of the largest in the world, showcasing the best in Canadian talent and presenting exceptional performers from around the world. The organization was created by an Act of Parliament to be Canada's signature in the performing arts, and launched in 1969 as one of Canada's centennial gifts to its citizens.
About Prospectics
Prospectics is an innovative, Ottawa area based start-up. The Company delivers online customer communication and lead nurturing technologies in both full service and self service, hosted environments. Prospectics serves companies across North America allowing marketing teams to maximize their impact and minimize their investment. Working in a hosted environment empowers teams to rapidly implement solutions with out the need for internal IT resources or expensive hardware. Prospectics fuels growth and improves ROI for companies in the Internet age.
For more information please contact:
Chris Neil
chris@prospectics.com
(613) 220-0033
www.prospectics.com
Labels: NAC, news release, newsletter, Prospectics
posted by chris at 7:08 AM
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